Open Forum

Happy Monday! We are ready to start the week off with our Huddle of the Week post!

The new event landscape is becoming more digitized for in-person, virtual, and hybrid events. It is important to leverage digital touchpoints to maximize and better measure event impact, and craft a strategy that can work for any event and every event. 

Questions for you:

What is the main focus of your event strategy for 2023?
How are you maximizing the impact of your events?

Want to learn more about building your event strategy? Register for our upcoming webinar taking place on December 6th – How to Maximize Your Total Event Program in 2023- today!

Looking forward to hearing your thoughts in the comment section below!

#HuddleoftheWeek
#VoiceIt
#PromotingYourEvent

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Megan Clark
Assistant Team Lead, Online Community Marketing
Cvent
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What is the main focus of your event strategy for 2023?
email campaigns
How are you maximizing the impact of your events? qr codes

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Jonathan stanaj
em
United Federation of TeachersUnited States
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What is the main focus of your event strategy for 2023? Increasing attendance for our in person events.
How are you maximizing the impact of your events? Introducing OnArrival, and making our surveys more robust so that we can make changes based on attendee response and interaction.

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Beth Vriesen
Events Registration Admin
Associated Bank Corporation
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What is the main focus of your event strategy for 2023?
We will move from all virtual events to a few in-person events

How are you maximizing the impact of your events?
Promotion, promotion, promotion. More small, boutique appreciation events. Discontinuing providing free CPE to cull out those who attend only for the free CPE - being more strategic about target audience.

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Lori Wildman
Marketing Director
DuCharme, McMillen & Associates, Inc.United States
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Main focus - driving attendance for our event
Maximizing impact - crafting an event experience that attendees will enjoy and drive engagement

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Bouran Qaddumi
Sr. Manager, Training
Church's Chicken
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What is the main focus of your event strategy for 2023? Maximizing ROI on all events
How are you maximizing the impact of your events? Streamlining vendor integration

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Rebecca Quinn
Corporate Events Manager
Uber Freight US LLCUnited States
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What is the main focus of your event strategy for 2023?:   I'm so excited to read the comments on this!  The Westin Tampa Bay wants to partner and help planners achieve their 2023 events goals! 
How are you maximizing the impact of your events?:  Another great questions that I'm exciting to read answers!

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Colleen Beck
Director of Sales & Marketing
The Westin Tampa Bay
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Additional event in a boxes at our events. More sponsorship opportunities for our suppliers (more exposure), use of QR codes, and better/more thorough post event surveys.

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Jessica Nunnally
Marketing Specialist
Performance Foodservice
12500 W Creek Parkway
Richmond, VA 23238
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Hi Megan,

Questions for you:

What is the main focus of your event strategy for 2023? I am unfortunately not involved with event strategy
How are you maximizing the impact of your events? I would say if we could work on increasing the save the date/registration lead time it would be helpful to allow more attendee engagement prior to the event.

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Katie Dreifus
Registration Manager
PwC Management Services LPUnited States
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