Understanding your event's impact is crucial - especially for associations and non-profits, where every dollar and every attendee counts. Demonstrating value to members, boards, and sponsors means going beyond attendance numbers to measure true success and ROI. Let's discuss practical ways to track, analyze, and communicate your event's impact.
To get your gears turning, check out this blog: Crunching the Numbers: A Comprehensive Guide to Event ROI
What Metrics Do You Track?
- Attendance & Registration: Do you focus on total numbers, member vs. non-member breakdown, or first-time attendees? Or something else?
- Engagement: How do you measure session participation, networking activity, or app usage?
- Satisfaction: Are you using post-event surveys, NPS, or other feedback tools?
- Financials: Do you track revenue, cost per attendee, or fundraising totals?
- Mission Impact: How do you capture outcomes like advocacy actions, volunteer sign-ups, or community reach?
Communicating Results to Stakeholders
- What methods or formats do you use to share results with your board, sponsors, or members?
- Do you use dashboards, infographics, or storytelling to make the data more meaningful?
- How do you tie your metrics back to your organization's mission and goals?
What are your top strategies and metrics for measuring event impact and ROI? Let's share insights and learn from each other's experiences!
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Catharine Scherer
Senior Customer Success Advisor
Cvent
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