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On-Demand Webinars: Tips to Use Your Technology to Drive Business

  • 1.  On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-04-2023 04:35
    Edited by Megha Jetley 10-04-2023 04:35

    Let's begin our next edition of the Tip of the Week discussion! "On-demand" is a phrase that is typically music to the ears of consumers in their day-to-day lives. We've become accustomed to this brand of convenience.  What is an on-demand webinar? An on-demand webinar is simply a recording of a live webinar or a pre-recorded webinar that was created to be distributed as on -demand. They offer the convenience of viewing when needed to busy professionals who may not be able to attend a live webinar for various reasons.  

    How to Use Your Technology to Drive Business 

     Engaging and Retaining Your Audience with Broadcast-Quality Video 

    One way to fight webinar fatigue and keep your attendees engaged is with a professional-grade video production tool. This can help you:  

    • Customize your show with on-brand assets
    • Easily pre-build each segment of your show
    • Execute smooth transitions while streaming
    • Invite virtual presenters with something as simple as a link
    • Built-in recording allows for simu-live and on-demand content 
    Deepening and Extending Attendee Engagement 

    Webinar software tools can not only deepen event-day audience interactivity but also ensure your content lives on with a custom, on-demand content library.  

    • Foster greater interactions using built-in engagement tools
    • Provide session attachments for your audience
    • Allow attendees to connect in private video rooms
    • Create an on-demand library for your content
    • Show off products and services in your product showcase 
     Increasing Your ROI With Actionable Insights  
    • Capture attendance, duration, feedback, and other activity data
    • Merge engagement scores with current lead scoring systems
    • Integration with Salesforce and other CRM platforms available
    • Scale your webinar program with templates and program cloning
    • Measure each webinar's success with benchmark analytics 
    Attract More Attendees with Seamless Registration 

    Easy registration only increases attendance rates. Deliver an on-brand registration experience that reduces friction.   

    • Create a unified experience across landing pages, reg forms, and emails
    • Increase registrations and attendance with built-in marketing tools
    • Monetize your webinars with payment processing
    • Embed registration forms on external websites 

    Questions: 

    • How do you effectively use technology to drive business growth
    • How do you measure ROI for your on-demand webinars? 

    #CventTip
    #MeetingsManagement

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    Megha Jetley
    Manager
    Cvent Marketing Department
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  • 2.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-06-2023 17:00
    • How do you effectively use technology to drive business growth?
      We have just started making previously recorded webinars available on-demand
    • How do you measure ROI for your on-demand webinars? 
      We have not yet begun to measure


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    Lori Wildman
    Marketing Director
    lwildman@dmainc.com
    DuCharme, McMillen & Associates, Inc.United States
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  • 3.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-06-2023 17:14
    • How do you effectively use technology to drive business growth
      Sponsorship offerings and event engagement to add to attendee value thus driving registration
    • How do you measure ROI for your on-demand webinars? Right now, its strictly registration tracking. We need to improve our methods and goals.


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    Chris Townley
    Marketing and Communications Associate
    National Council Of State Housing AgenciesUnited States
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  • 4.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-09-2023 10:18
    • How do you effectively use technology to drive business growth Continue to increase our brand awareness and thought leadership content which makes us a top contender in deals.
    • How do you measure ROI for your on-demand webinars? We don't really measure this unfortunately.


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    Rachel
    NJ
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  • 5.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-09-2023 11:56
    • How do you effectively use technology to drive business growth? Automated tasks and smoother processes save us man hours in the planning process. 
    • How do you measure ROI for your on-demand webinars? We really don't as we're third party.  Our clients may use data to decide which topics and/or speakers were popular and use that to add to the agenda for future events.


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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
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  • 6.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-09-2023 12:03
    • How do you effectively use technology to drive business growth
      Depends on the department and project use cases. Most use technology to make their jobs easier, while also opening up opportunities for tracking and reporting to make experiences with our company better.

    • How do you measure ROI for your on-demand webinars?
      Number of registrations vs attendees, participation within the webinar, we are also able to monitor active participation with our software to see if attendees are doing something else or actively watching the webinar.
       


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    Kari Miller
    Business Intelligence Analyst
    LCSUnited States
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  • 7.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-12-2023 12:50

    Questions: I work for a CVB so my answers will be different than others.

    • How do you effectively use technology to drive business growth: We use reels/videos/pictures/surveys, etc. (marketing) to generate business to Savannah. We also use services like cvent/MINT, etc. to search for new business. (sales)
    • How do you measure ROI for your on-demand webinars? Webinars are not something we produce currently.


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    Virginia McCoy
    Sales Associate
    Visit Savannah
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  • 8.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-16-2023 15:01
    • How do you effectively use technology to drive business growth, we have a it system for all area's in the hotel.  
    • How do you measure ROI for your on-demand webinars? haven't done this 


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    Colleen Beck
    Director of Sales & Marketing
    The Westin Tampa Bay
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  • 9.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-17-2023 11:30
    • How do you effectively use technology to drive business growth? Our clients use event & registration reminders to push attendees to engage in the event.
    • How do you measure ROI for your on-demand webinars? Reporting to see how long attendees tuned into the event


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    Denise Slee
    Meeting Technology Specialist
    World TravelUnited States
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  • 10.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-22-2023 14:44
    • How do you effectively use technology to drive business growth

    We integrate technology into majority of our events and meetings. From the beginning registrations and communications to post meeting, we are using technology to ensure attendees of events are informed. We also use tech on-site to engage with attendees and project our messaging. 

    • How do you measure ROI for your on-demand webinars? 

    Registration reports and attendee reports.



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    Kayla Sisco
    Program Manager
    Meetings & Incentives Worldwide, Inc.United States
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  • 11.  RE: On-Demand Webinars: Tips to Use Your Technology to Drive Business

    Posted 10-25-2023 07:38
    • How do you effectively use technology to drive business growth - access to meetings on demand 
    • How do you measure ROI for your on-demand webinars? We dont measure that



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    Mary Ann Hall
    Event Specialist
    Federal Reserve Bank of Chicago(CRSO Department)
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