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  • 1.  Tips to use evergreen webinars to your advantage

    Posted 06-21-2023 09:17

    Happy Wednesday everyone! Let's kickstart with our next edition of the Tip of the Week discussion! Are you tired of constantly creating new content for your webinars? Do you want to maximize the effectiveness of your existing content? Then evergreen webinars may be the solution for you.  

    What are Evergreen Webinars? 

     Evergreen webinars are pre-recorded webinars that can be viewed at any time. They are not tied to a specific date or time, and anyone, anywhere in the world, can access them.  

    Know the advantages of evergreen webinars and why they should always be a part of your marketing strategy.   

     Time Savings  

    Creating new content for webinars can be time-consuming and require a lot of planning and logistics, especially if you want to ensure the content is fresh and relevant.  

    More Flexibility  

    With evergreen webinars, you have more flexibility. You can record your webinar at a time that works best for you, and your audience can watch it at their convenience.  

    Increased Reach & Engagement 

    One of the most significant advantages of evergreen webinars is that anyone anywhere in the world can access them. This means that you can reach a larger audience than you would with a traditional webinar.  

    More Data  

    Evergreen webinars can provide you with more data than traditional webinars. For example, you can track how many people view your webinar, how long they watch it, and where they are from.  

    Cost-Effectiveness   

    With evergreen webinars, you only need to pay for the technology (many providers offer free versions) to record and host your content.  

    Increased Sales Opportunities  

    Evergreen webinars can offer you more opportunities to sell your products or services. For example, you can include calls to action throughout your presentation, encouraging viewers to purchase your product or sign up for your service.  

    Greater Accessibility  

    Evergreen webinars are more accessible than live webinars. Because they can be viewed anytime, viewers can watch your presentation when it is most convenient for them.  

    Better ROI  

    Evergreen webinars can also provide a better return on investment (ROI) than live webinars. This means you can generate more leads and sales without incurring additional expenses.  

    Improved Customer Experience  

    Evergreen webinars can also provide a better customer experience. Because viewers can watch your presentation at their own pace, they can take the time to absorb your message and engage with your content.  

    Easier to Scale  

    Finally, evergreen webinars are easier to scale than live webinars. With live webinars, you must ensure that you have the technology and resources to accommodate a large audience. 

    Questions for you: 

    • How often do you create evergreen webinars in a year?

    • Which type of webinar works best for you - Live or Evergreen? 

    As always, feel free to drop in your suggestions in the comment section below! #TipoftheWeek #CventTip 


    #Creating/ManagingEvents

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    Megha Jetley
    Manager
    Cvent Marketing Department
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  • 2.  RE: Tips to use evergreen webinars to your advantage

    Posted 06-22-2023 12:22
    • How often do you create evergreen webinars in a year?  most of our events are evergreen

    • Which type of webinar works best for you - Live or Evergreen?  we end up using this most of the time just because we're often concerned about connectivity or other issues so almost 90% of our sessions end up being prerecorded


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    Rachel
    NJ
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  • 3.  RE: Tips to use evergreen webinars to your advantage

    Posted 06-22-2023 13:17
    • How often do you create evergreen webinars in a year? I have the ability to create Evergreen events but I have yet to use it.

    • Which type of webinar works best for you - Live or Evergreen? Live


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    Jonathan
    NY
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  • 4.  RE: Tips to use evergreen webinars to your advantage

    Posted 06-22-2023 16:54
    • How often do you create evergreen webinars in a year? Hit or miss depending on my client and their goal for the event

    • Which type of webinar works best for you - Live or Evergreen? It depends on the ultimate goal.  If it's a new concept, live tends to be better as it gives attendee an opportunity to ask questions, often while working hands-on.  If it's a simple how-to or basic information, evergreen works well by giving attendees flexibility and the ability to reference back to something.


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    Julie-Michelle Davis, CMP
    Meetings Manager
    Amex GBT - USA
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  • 5.  RE: Tips to use evergreen webinars to your advantage

    Posted 06-22-2023 17:27
    • How often do you create evergreen webinars in a year? I have never created an evergreen webinar. 

    • Which type of webinar works best for you - Live or Evergreen? Live


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    Elizabeth Rathje
    Assoc Events Coordinator
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