Open Forum

We are back with our Huddle of the Week post!

New and unique ways to promote your events are appearing all the time. There are many different channels and tactics that Event Planners and Marketers are using today. With these new tactics, there are also many ways to repurpose content to extend your event lifecycle.

Questions for you:

What unique channels do you use in your event marketing strategy?
How do you repurpose content to extend your event lifecycle?

Want to learn more about ideas of what channels and tactics are being used today or that might be coming in the future, how to leverage your audience and other channels for amplified reach, and new ways to repurpose content and extend your event lifecycle? Register for our upcoming webinar taking place on January 19th – Bark Up the Right Tree: Align Your Event Marketing Strategy to the Right Promotional Channels- today!

Looking forward to hearing your thoughts in the comment section below!

#HuddleoftheWeek
#VoiceIt​​
#PromotingYourEvent

------------------------------
Megan Clark
Assistant Team Lead, Online Community Marketing
Cvent
------------------------------

Hello Megan!

Questions for you:

What unique channels do you use in your event marketing strategy? I do not have direct involvement with event marketing for our events. But it seems targeted email marketing is the main one.
How do you repurpose content to extend your event lifecycle? Unfortunately I am not involved with this either.

------------------------------
Katie Dreifus
Registration Manager
PwC Management Services LPUnited States
------------------------------

I'm very interested in reading planners comments to these questions.

------------------------------
Colleen Beck
Director of Sales & Marketing
The Westin Tampa Bay
------------------------------

• What unique channels do you use in your event marketing strategy?
  
  • We don't have any "unique" channels, but we use email, social, and partner promotion (if it is a joint partner event)

• How do you repurpose content to extend your event lifecycle?
  
  
  • We sometimes repurpose content as a white paper or blog

------------------------------
Lori Wildman
Marketing Director
DuCharme, McMillen & Associates, Inc.Malaysia
------------------------------

What unique channels do you use in your event marketing strategy? Not sure they're unique but we run live blogs and then post to social media -- mostly LinkedIn since that hits our target market

How do you repurpose content to extend your event lifecycle? We usually turn the live blogs into thought leadership articles or social media campaigns about a topic to then promote other newer collateral coming out

------------------------------
Rachel
NJ
------------------------------

What unique channels do you use in your event marketing strategy?
As all of my events are internal, I use internal company "social media" platforms and apps to post about events. 

How do you repurpose content to extend your event lifecycle?
When creating communications, I include links to content that can be used as reference materials and encourage folks to bookmark that info. I also include a call to action to join a specific internal social media group listing the benefits of joining such as exclusive communications, first access to new information, participation competitions, etc.



------------------------------
Jennifer Jones
Senior Event Specialist
------------------------------

What unique channels do you use in your event marketing strategy? ABM, social media, Qualified, Sixth Sense
How do you repurpose content to extend your event lifecycle? We repurpose video clips into blogs, social media etc

------------------------------
Rebecca Quinn
Corporate Events Manager
Uber Freight US LLCUnited States
------------------------------