I've used polls as both gathering insight and for fun. At safety conferences, many attendees have different views on what to prioritize. Using a poll, we can receive honest feedback without having to worry about the loudest voice in the room "winning" and without having to worry people are going with the flow. We also can use polls just for fun (such as which is the best color out of the list; or what is the best type of food, etc.). Polls can even be used in a sly way to learn about food or drink preferences for future events (they'll appear to be "just for fun", but there are things you can learn and do with the information).
Best tip is to not overdo the number of polls, and try to keep the questions short and easy to understand. Also, give some time for answers as some people may need to dig their phone or iPad out of their bag and log into the app. I try to wait 10-15 seconds after reading the question and options before advancing to the results. Also recommend letting people know to have their device handy as there will be polling taking place in the presentation.
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Julie-Michelle Davis, CMP
Meetings Manager
Amex GBT - USA
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