Open Forum

Happy Monday everyone! We are going to kick things off with our next Huddle of the Week!

Website design is an important element in your event strategy. Two types of websites you can choose from are either an event registration website or a marketing website. For smaller and simple events you may decide that all you will need is an event registration website. For more complex events, a marketing website is perfect. To build either type of website, you will need to include a header, hero/banner, body, and footer. This is the base to start with and then you can further build out your websites with design rules, branding, and how to drive registrations.

Questions for you:

1.  What is the most common website that you build out for your events, an event registration website or a marketing website?
2. How many events do you hold per year and which type of websites do you build to support them?

Looking forward to reading your comments below!

#HuddleoftheWeek

#VoiceIt

#PromotingYourEvent

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Megan Clark
Assistant Team Lead, Online Community Marketing
Cvent
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1.  What is the most common website that you build out for your events, an event registration website or a marketing website?
   • All of our events have both.
2. How many events do you hold per year and which type of websites do you build to support them?
   • As a third-party agency this varies, but at my previous position, we held one to two Users Conferences and a smaller customer party. The Users Conferences had both marketing and registration sites and the customer party just had a registration site.

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Tori Martinez
Event Technology Specialist
Creative Group Inc.
United States
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1.  What is the most common website that you build out for your events, an event registration website or a marketing website?  Most commonly I build out registration websites for small training events.
2. How many events do you hold per year and which type of websites do you build to support them?  My company hosts over 100 training events domestically each year which use registration websites.  We also hold one larger end user or sales partner conference per year which uses a registration and marketing website.

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Jess Olcott
Training Program Coordinator
ETC, Inc.
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1) The most common website will be the registration website. We use a very basic summary page, nothing very complex. 

2) We hold on average 3 to 4 events per year, looking to scale it to maybe 10 in 2024. We use primarily the registration website, again with a basic summary page. 

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Valdeir Faria F.
Program Project Management and Program Support Coordinator
Carnegie Foundation for the Advancement of TeachingUnited States
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1.  What is the most common website that you build out for your events, an event registration website or a marketing website? We mostly built out event registration websites
2. How many events do you hold per year and which type of websites do you build to support them? We make about 20 events in the cvent site, all informational summary pages with registration. We only have two events per year we go into building more custom sites.

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Rachel
NJ
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1. What is the most common website that you build out for your events, an event registration website or a marketing website? Event registration.  It contains a lot of marketing elements on it, but the primary purpose and focus of it is to drive registration.
2. How many events do you hold per year and which type of websites do you build to support them?  It varies based on client needs/requests (I'm third-party), but at least one large one (over 4,000 attendees) plus numerous smaller ones of 20-500 people.

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Julie-Michelle Davis, CMP
Meetings Manager
Amex GBT - USA
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1.  What is the most common website that you build out for your events, an event registration website or a marketing website? Registration. Since we only do events for our members, we rarely need to actively market them

1. How many events do you hold per year and which type of websites do you build to support them? We hold 3-6 large events per year, and around 12 smaller ones. 

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Elena PEREZ
Communications Coordinator
SEIU - UHWUnited States
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1. What is the most common website that you build out for your events, an event registration website or a marketing website?
   We build marketing websites/webpages. 
2. How many events do you hold per year and which type of websites do you build to support them?
   5 events, all marketing pages. 

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Chris Townley
Marketing and Communications Associate
National Council Of State Housing AgenciesUnited States
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1. What is the most common website that you build out for your events, an event registration website or a marketing website? - Event Registration Websites 
2. How many events do you hold per year and which type of websites do you build to support them? - Around 30 and we only do event registration sites 

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Justina Hulen
Events director
RSLC
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1. What is the most common website that you build out for your events, an event registration website or a marketing website?  We build registration websites for the majority of our events and meetings.

2. How many events do you hold per year and which type of websites do you build to support them?  I build somewhere from 40-50 sites per year for our clients as we are a 3rd party agency. Most of our builds are informative sites for attendees that include registration to attend and some with connections to Concur to book flights.

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Denise Slee
Meeting Technology Specialist
World TravelUnited States
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1.  What is the most common website that you build out for your events, an event registration website or a marketing website?
   1. Why would you not do both?! We do both!
2. How many events do you hold per year and which type of websites do you build to support them?
   1. We hold 10-20 webinars and 10-20 in-person events of varying size. We use the combo of marketing site and registration. 

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Lori Wildman
Marketing Director
lwildman@dmainc.com
DuCharme, McMillen & Associates, Inc.United States
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1. What is the most common website that you build out for your events, an event registration website or a marketing website? We typically copy our event from the previous year and update it for our registration website. We have links and pages on our website to advertise our company, but the main goal is to drive registration.
2. How many events do you hold per year and which type of websites do you build to support them? We host 1 event a year and use a website for event registration

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Laura Apel
Events Manager
CDLLifeUnited States
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1. What is the most common website that you build out for your events, an event registration website or a marketing website?
    - Event Registration Websites
2. How many events do you hold per year and which type of websites do you build to support them?
   - We do support plenty of registration websites as a team, some are international conferences & some are internal regional meetings, few study training events(virtual). In numbers around 400-600+ websites per year in the combination Hybrid + F2F only + Virtual only events.

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MVJ
Associate
AZ
Incred!ble India
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1.  What is the most common website that you build out for your events, an event registration website or a marketing website? We build event registration websites for each event, featuring the registration form, attendee list and agenda, which we link to in our marketing materials.
2. How many events do you hold per year and which type of websites do you build to support them? We hold about 80 events each year and build a registration website for each.

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Cate Liverman
Director-Constituent Relations
UVA Medical Alumni Association and Medical School FoundationUnited States
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•  1. What is the most common website that you build out for your events, an event registration website or a marketing website?  We build both depending on the event.
• How many events do you hold per year and which type of websites do you build to support them?  We host a variety of events per year from one hour webinars to large scale multi-day conferences.  For the smaller events, we generally don't build a website.  For the large scale events, we build a comprehensive website which allows us to market the event and provide information regarding agenda, speakers, travel accommodations, continuing education information, frequently asked questions and more.

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Sarah Jacobson
hybrid
St. Luke's Health SystemUnited States
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1.  What is the most common website that you build out for your events, an event registration website or a marketing website? Most all of our sites have both elements.
2. How many events do you hold per year and which type of websites do you build to support them?40-50, registration and marketing for almost all

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Beth Vriesen.
Events Registration Administrator
Associated Bank Corporation
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1. What is the most common website that you build out for your events, an event registration website or a marketing website?
   • All our events have both and customized by audience
2. How many events do you hold per year and which type of websites do you build to support them?

• • Our team holds over 650 events and we build our websites using event templates by event type

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Maria Pedrosa
EMEA Event Manager
W.L. Gore & AssociatesSpain
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1.  What is the most common website that you build out for your events, an event registration website or a marketing website?

Our most common website our company builds out is the event registration website. 

1. How many events do you hold per year and which type of websites do you build to support them?

We have about 25 events per year that we use Cvent for. 

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Katherine Nichols
Event Registration
Conscious DisciplineUnited States
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1.  What is the most common website that you build out for your events, an event registration website or a marketing website? We build out most of our events on our main college site (Drupal).  We usually have a marketing site there and if we need registration we do a 2nd site on Anthology (foundation events) or a qualtrics survey/eventbrite (free event) or Cvent or another software for state events.
2. How many events do you hold per year and which type of websites do you build to support them?  We do roughly 50 events a year that I play a role in. Most of these are free or fundraisers and we build everything in Drupal.

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Lesley Irminger
in_person
George Mason - Office Of University EventsUnited States
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Questions for you:

1.  What is the most common website that you build out for your events, an event registration website or a marketing website?
   1. Definitely a registration website!
2. How many events do you hold per year and which type of websites do you build to support them?
   1. Our department hosts probably 30+? Our team builds mostly reg websites! We don't use external for marketing. 

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Olivia Popofski
MKTG
Sun Life Assurance Company of Canada and AffiliatesUnited States
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