Event Program Financials Learning Center

Event Program Financials Learning Center 

Best Practices: Effectively Track Your Spend, Savings, and Revenue

Tracking spend, savings, and revenue provides valuable insights into the meeting program’s performance and areas for improvement. By tracking spend, companies can make informed decisions about budget, vendor selection, and contract negotiations, which can help to improve ROI. Tracking savings can identify additional cost-saving opportunities and justify a company’s continued investment in meetings & events.

Explore event program financials resources

Getting started

Best Practices for Starting or Revamping Budget in Cvent
Budget Administration Course
Creating Measurable Efficiencies with Cvent
Defining Your Methodology for Cost Savings and Cost Avoidance
Cvent's Essential Guide to Event ROI eBook
Scaling Your Event Program for ROI
Program Maturity Levels for Tracking Spend and Savings

Top three tips

1. Align your savings formulas to your business goals so you can prove savings and ROI.

2. Create budget templates to make budget data import as seamless as possible for your planners to ensure data is comprehensive across the organization.

3. Evaluate your budget configuration annually and make changes based on your reporting needs. Avoid using a "Miscellaneous" budget category, as it can obscure the nature of expenses and hinder accurate spending tracking.

Additional resources

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Cost savings

Estimate Your Cost Savings
Management Drives Savings
Ways to Save on Event Costs
Actionable Ways to Save
Cost-Cutting Tactics

Tools for cost savings

Attendee Hub
Cvent Supplier Network
Meeting Request Form
OnArrival
Meetings Management

Event ROI

Measure Event Success
Demystifying Event ROI
Event Types That Boost ROI
Use Event Types to Drive ROI
A Comprehensive Guide to ROI

Budget

Budget Overview
Budget Management
Event Budgeting Guide
Budgeting Made Easier
Keep Your Budget Happy

Customer stories


Capital Group

“Cvent has always brought value by not just delivering a platform, but by also delivering on co-creation of a successful program. So the outcome is now we are able to do three times more events and touch 30 times more clients at one-third of the cost.”


Ajith Krishnankutty, Vice President of Experiential Marketing

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Event Travel Management (ETM)

“They were able to see how much savings we were contributing to their organization, which really helped their goals. They had a high cost savings number and all of these efforts helped catapult them towards that finish line.”


Marla Everett, Director, Consulting Solutions

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