Event Types Learning Center

Event Types Learning Center

Align your goals, content, and tech to boost ROI.

By understanding the types of events you’re running and why they are part of your program, you can take the critical first step towards measuring and proving event ROI.


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Getting started

Welcome to event types! We’re excited to get started and help launch your event.

Top three tips

1. Establish the objectives and key performance indicators (KPIs) you should track for your event.

2. Determine the technology you'll need to execute each event type and capture the right data.

3. Map your event types to your organization's goals and prove ROI.

Event types

 
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