Trade Shows Learning Center

Trade Shows/Exhibits
Learning Center

Maximize your trade show ROI.

You may spend significant resources attending trade shows and events, but are you able to even recoup the cost? Get more value out of the trade shows you attend with tools to capture, sort, qualify, and deliver the hottest leads.

Trade Show Solutions helps automate meeting scheduling with key stakeholders, reduce manual administrative tasks, increase lead volume, and streamline hand-offs to sales with consistency.

Explore trade shows/exhibits you attend resources

Getting started

Welcome to trade shows! Learn how to be successful attending.

Recommended training

Get an in-depth view and learn how to be successful with our Trade Show Solutions.

Additional resources

Cvent Solutions for Trade Shows You Attend

Here are some of the Cvent Products/Features that best support trade shows and how they deliver value.

   Attendee Engagement
   Product/Feature Benefits/Value
   Cvent | Jifflenow Ensure you are driving business growth by properly scheduling, managing, and analyzing your appointments at trade shows.
   Cvent | iCapture Gain access to one consistent, intelligent lead capture tool to capture, sort, qualify, and deliver the hottest trade show leads for all the trade shows you attend.
   Insights
   Product/Feature Benefits/Value
   Reporting & Insights

Cvent reporting offers real-time insights and customizable analytics, enabling trade show organizers to make data-driven decisions, enhance exhibitor and attendee experiences, and track ROI. Its comprehensive tools streamline event management and post-show analysis, improving overall trade show outcomes.

   Access Portal

Streamline meeting request process and access key information in a centralized hub. Make sure all key stakeholders are aligned and have access to important trade show information. 

   Integrations

Cvent Integrations streamlines the data flow from your trade show events and helps prove the value of your event program. Qualified attendee data is collected, automated, and activated within your tech stack quickly and efficiently. 




Trade Shows/Exhibits
Learning Center

Elevate Your Trade Shows with Cvent.

Transform your trade show hosting experience with Cvent's powerful tools. From seamless event management and automated scheduling to robust lead capture and in-depth analytics, Cvent provides everything you need to create successful and engaging trade shows. Streamline your planning process, enhance attendee experience, and maximize your ROI effortlessly with comprehensive solutions designed to meet all your trade show needs.

Explore trade shows/exhibits you host resources

Recommended training

This training is the perfect start to optimizing your trade show or expo events using Cvent technology. You will learn all about Event App, Exhibitor Management, Tradeshow Solutions (LeadCapture), and OnArrival Premium. 

By the end of this course, you will have the tools you need to start creating trade shows or expo events in Cvent. 

Additional resources

Cvent Solutions for Planning Trade Shows

Here are some of the Cvent Products/Features that best support trade shows and how they deliver value.

   Plan and Promote
   Product/Feature Benefits/Value
   Meetings Management Streamline processes and reduce event costs at trade shows. Create approval processes for meeting requests, manage budget, gain transparency into meetings, collect meeting details, and pull real-time reports so you can truly understand the ROI of the trade shows in your event program.
   Cvent Supplier Network Centralize the venue sourcing process across the team and use the Cvent Supplier Network to find the ideal vene that can accommodate your complex trade show venue requirements. Get valuable venue information upfront from over 309,000 global venues and streamline the RFP process. Access reports and data to make venue sourcing easier for future events.  
   Vendor Marketplace Putting together an trade show requires the support of several vendors. Cut vendor sourcing time in half with Cvent Vendor Marketplace Powered by Reposite where you can search over 25,000 offerings across 3500 locations. Using the help of AI you can find best fit vendors and get thorough proposals back in no time. 
   Registration Avoid the stress of managing exhibitor logistics with Cvent's Registration software. Streamline exhibitor registrations and communications, allow for self-service task management, and highlight your sponsors throughout the event website.
   Speaker Resource Center Enhance your tradeshow experience with the Cvent Speaker Resource Center, which simplifies speaker tracking and management, addressing the problem of juggling numerous speakers and their materials across multiple stages or booths.
   Abstract Management Whether it's exhibitor presentations or award proposals, Abstract Management can help you select and evaluate each submission based on expertise. 
   Exhibitor Management Cvent's Exhibitor Management tools aid your event planning by allowing organizers to efficiently manage exhibitor registration, logistics, and communications in one platform. This improves exhibitor experiences and helps maximize conference ROI by offering real-time insights and seamless coordination.
   Event Diagramming Set up your trade show booths and customize the layout to optimize traffic flow and exhibitor placement for maximum impact. Use arrow objects to indicate your vision for foot traffic flow, and diagram everything on accurately scaled floorplans. Utilize the trade show template to create your ideal setups in just minutes.
   Passkey Streamline hotel accommodations for your trade show/exhibit by integrating them into the registration process. Provide persona specific hotel options to your various types of attendees; from customers to exhibitors to speakers - each will have their own unique booking experience. Use guarantee types to ensure billing for each individual is set up to your specifications. Trade Show attendees can reserve rooms within your block immediately after registering from any device, helping you to fill contracted room blocks faster and reduce the risk of attrition.
   Attendee Engagement
   Product/Feature Benefits/Value
   Attendee Hub Attendee Hub advertises brands and creates direct interaction opportunities between sponsors and attendees, thus increasing Sponsor value. Build entire sponsorship packages that include brand awareness and lead generation options.
   OnArrival

Provide check-in and badging for VIP events, parties, and other activations at trade shows. All while tapping into the OnArrival features, tracking, and reporting you use at different in-person events. 

   Appointments If you are hosting a trade show, you need to allow your customers to create a space for their attendees' face-to-face time. Organizers can manage appointments on behalf of their attendees, have control over how attendees can schedule events, and can provide a seamless appointment-scheduling experience for their attendees. 
   Cvent | Jifflenow Ensure your sales teams are driving business growth by properly scheduling, managing, and analyzing your appointments at trade shows.
   LeadCapture If you are hosting a trade show, LeadCapture enables exhibitors and sponsors to qualify, rate, and take notes on each lead. With real-time access to lead data, they are armed with the ability to prove and improve ROI.
   Cvent | iCapture Gain access to one consistent, intelligent lead capture tool to capture, sort, qualify, and deliver the hottest trade show leads from your sales teams fpr all the trade shows you host.
   Insights
   Product/Feature Benefits/Value
   Engagement Scoring

Cvent engagement scoring helps event organizers assess attendee interest by tracking interactions, such as session attendance, app usage, and survey responses, assigning each attendee a score. This data-driven approach enables organizers to identify highly engaged participants, personalize follow-ups, and enhance overall event experiences.

   Surveys

Cvent Surveys offers advanced features for trade shows, allowing organizers to collect feedback before, during, and after an event, target specific groups of attendees, and analyze event success. 

   Reporting & Insights

Cvent reporting offers real-time insights and customizable analytics, enabling trade show organizers to make data-driven decisions, enhance exhibitor and attendee experiences, and track ROI. Its comprehensive tools streamline event management and post-show analysis, improving overall trade show outcomes.

   Access Portal

Streamline meeting request process and access key information in a centralized hub. Make sure all key stakeholders are aligned and have access to important trade show information. 

   Integrations

Cvent Integrations streamlines the data flow from your trade show events and helps prove the value of your event program. Qualified attendee data is collected, automated, and activated within your tech stack quickly and efficiently.